IDIOT...

As you probably guessed, the word IDIOT is related to the word ID.

The ID is "the primitive undifferentiated part of the psychic apparatus that reacts blindly on the pleasure-pain level." But it is also true that the ID is "the seat of psychic energy."

We all know individuals who act like idiots. They have weak egos which can't control the energy of the id. They live by impulses.

This is tragic.

But even more tragic are corporations that are idiotic.

Corporations can also react blindly at the pleasure-pain level, responding to the latest change in the market without any sense of overarching vision or purpose (I guess this would be called the corporate "super-ego").

And they too often lack the gentle guiding force of an effective leader (who should function as the corporate "ego").

To be a truly effective leader an individual must have a balance among "the parts of the psychic apparatus."

But, just as important, a leader must also seek that same balance among the psychic forces that are at play in the corporate personality.